One of many posts that got left unfinished was about my trip to the first UMA Expo in April last year....I haven't managed to make it to IMATS or ProBeauty in between, but with April already on the hozizon, I thought I'd try and get this post back up and out there......if I can even remember how to use Blogger, that is....;p
Being able to check out a range of products in one place, is one huge lure and no matter how many pictures or swatches I see online, nothing quite beats seeing and feeling them in real life. Add to that the opportunity to watch people talk about and demonstrate their art in real life and you have my full attention. So when Sue at Love Make up told me there was a new makeup show on the horizon, designed especially to bring the focus back to makeup artists, I shot straight off to investigate.
My budget is fairly tight right now, so the entry price £21 for a day, £28 for 2 at the December price break seamed a whole lot more appealing than IMATS. The other big thing that appealed, was the support for newer mua's with possibility to book a time slot for a portfolio make and take:
Design and apply a makeup to add to your portfolio, whilst being seen by pro-artists from around the world, which will then be professionally photographed for you to take away.
We understand the difficulties that makeup artists face in building up a portfolio. The costs involved in hiring a model and then a good photographer who understands his/her craft, can be enormous and in some cases much more than most can afford.
UMAe is to offer artists the opportunity to book a 60 minute slot, use one of our models to apply makeup to and then access a professional shoot in a purpose lit, controlled environment.
professional portfolio shot to take away for the cost of only £25.00 By Laurie Jeffery
That had me sold! Great anticipation ensued.....until the week before hand when I was hit by a couple of migraines, followed on Saturday morning with an almighty sinus headache that left me unable to get out of bed for 2 hours whilst the painkillers and Sudafed started to kick in. Eventually I made it there around 12, nearly 6 hours after the alarm went off allowing the opportunity for further painkillers just before I left the tube. Thankfully the Business Design Centre in Islington is just a short walk from Angel tube.It still hurt to move so I mostly wandered round in a haze taking pictures for the first hour.
I fell in love with the building immediately. Victorian Iron work and masses of natural light, reminded me a bit of St Pancras Station, my 'home' station for so long, and attached to an all time favourite, the then deserted, Grand Midland Hotel. London is so full of amazing buildings and yet we walk passed so many of them without the slightest knowledge of there history or even sometimes of there existence above modern facades. The Business Design Centre turns out to be The Royal Agricultural Hall, a Grade II listed building which opened in 1862 to hold agricultural shows and was rescued from dereliction to become the BDC in 1981.
Ticket prices for UMA Expo 2014 can be found on the UME Expo website.