Freak

Finally after much anticipation, Illamasqua's first fragrance is finally upon us. Wait lists open on Monday ahead of the release date on 20th October, just a few days prior to Illamasqua's 3rd Birthday. Taster images have been released to wet the appetite not just for the perfume but also three Limited Edition make up products - that glisten and glow to help you reveal your inner Freak, inspired by the freak's midnight blooms.

Of course being Illamasqua this Fragance is not going to be in everybody's price range or cup of tea. The name, Freak, I feel perfectly fit's their attitude and in particular their support for the SOPHIE Foundation, it's what the world calls us if we in anyway dare to be different, so lets take it and revel in it. Make it our own.

“Illamasqua is undoubtedly the most vibrant and fastest growing British make-up brand of this generation. When creating all the elements of this fragrance, from the scent to the bottle, the packaging to the image, the prime focus has been to deliver a groundbreaking concept that delivers an irresistible assault on the senses, whether you have heard of the Illamasqua brand or not. Freak by Illamasqua has succeeded on every point of that intention. Illamasqua make-up captures the essence of night-time transformations, unleashing your alter ego and celebrating self-expression. We have now managed, with great care, to distil that attitude into a fragrance and bottle it. It’s time to dress up and howl at the moon. Get your Freak on!” — Joseph Corre, Illamasqua Joint MD source

Loving my Agent Provocature EDP as I do, I've been excited for this perfume for a while now. With Joe Corré on board at Illamasqua, this had to bode well for the development of their first scent. And indeed, it is Master Perfumer, Azzi Glasser creator of AP Signature who has worked with Illamasqua to bring forth their Freak.

Mysterious comments about snails from Alex Box all become clear
For a full description of the scent check out Illamasqua's Blog

I may be excited to check Freak out, but I'm definitely no waitlist girl, so It'll have to wait for my next London trip before I discover if I'm a lover or a hater ;) In the mean time, if you haven't already seen it, do check out this video created in association with The S.O.P.H.I.E. Lancaster Foundation to raise awareness and celebrate the Foundation's work. 

This unisex EDP will retail at £59 for 75ml.