Delight at a high profile UK home for Greek brand Apivita was certainly forefront when I first heard about the Marks & Spencer beauty re jig. This is a brand that has a home in Australia, Belgium, Cyprus, Hong Kong, Japan, Luxembourg, Netherlands, Romania, Spain, Sweden, USA, Greece......but not until now the UK.
Apivita's place is seriously well deserved in the Your Beauty line up, with it's naturally inspired products based around the Honey Bee. The face mask stand is a great place to dip your toe in the water - double sachets are £3 rising to £5 for the express Gold. I have several Apivita Reviews in the pipleline.
Haircare Wall and ‘Virtual Makeover’ counter
Australian Native Botanicals
An authentic natural choice of haircare from native plant Ingredients
There would definitely have been a purchase here, had I not swung past another Department store to stock up on shampoo and conditioner on my way to the launch.
The award-winning haircare from the hair and scalp expert
A brand I've heard a lot about and seen on QVC but never actually tried anything from.
Best-selling transforming skincare range from the US
Another big favourite of mine, that I'm glad to see receiving a Highs Street presence.
Mimicking surgical procedures such as anti-ageing fillers, meso-therapy and face peels
Top end of the Your Beauty offering, all the lines have been carefully chosen to fit within the spending range of the Marks & Spencer Demographic.
Sea derived skincare to repair and recharge the skin
One of France’s leading natural skincare brands - ‘Beauty by Nature’
Derived from Icelandic waters, the perfect skin solution for stressed skin
Roger & Gallet
Inspired by the original Eau de Cologne producer Jean Marie Farina who was the original supplier to Napoleon
Presenting the best of the best
There will be exclusive colour sets
A best-selling US minerals brand combing make-up with anti-aging innovation
Other brands include:
Tara Smith British based, celebrity-favourite vegan hair brand - tested on celebrities not animals
Dr Renaud ‘happy cosmetology’ – Skincare with iconic natural ingredients
Perlier A beautiful Italian brand with natural ingredients assist health and well-being
I Coloniali Producing luxurious bath and body rituals for men and women, from the Far East
Marks & Spencer's own brands have all been re-packaged and improved to complement the Your Beauty concept. The Royal Jelly range I remember my Mum owning years ago, now described as The heritage range has been re-launched in a more contemporary style that I would not have even associated with it's former self.
Marks &Spencer’s no.1 selling fragrance brand
Wearable on trend make up, with high voltage colours and glamour
An edgy and fashion-led teen beauty range
A fun range of beauty treats, full of fruity fragrances and bright colours
making beauty fun
Lyn Harris Perfumer London An exquisite range of fragrances for women and men exclusively created by Lyn Harris.
Cowley Manor a beautiful British contemporary spa brand, exclusively created for M&S
Ragdale Hall a best-selling range at M&S launched last year offering a traditional and luxury spa range
Autograph a celebrated premium range of beauty products from makeup, fragrances and accessories
Floral Collection for a sensorial bath and body experience
Formula a targeted skincare line for all ages
Beauty Emporium visual, eye catching with plenty of colour and the fun factor
Ingredients a stunning gift range from around the world using ingredients from nature
Natures Extracts an affordable, everyday range of bath and body products
Per Una the best-selling fashion line launches its exquisite beauty range
Spa Collection a revitalising, cleansing, hydrating and calming collection. Packed with essential oils
With Your Beauty aiming for the best in science and nature Marks are also bringing out their own version in the shape of Pure. Recognising that more and more customers are looking for products which perform and offer luxurious formulations, but which are also natural, kind to the environment and eco-friendly, the Pure range has been developed to offer a kinder alternative to more pharmaceutical skincare products on the market without compromising on quality and results.
So, the whole experience is visually delightful, but will it be as off putting as some department store beauty counters? Service and customer advice is a key part of the new beauty departments. Experienced and expertly trained beauty advisers will be on hand to offer specialist and impartial advice to customers. The aim is to make beauty buying simple, fuss-free and enjoyable with no hard sell. All beauty advisers have been specially selected and will undergo a rigorous training programme, specifically designed by industry experts. This includes skincare, hair care and makeup training, practical make-up application for all occasions and skin analysis. Sounds good! And I believe I read somewhere that the staff will not be on commission, so the no hard sell, should be more effective.
I'm certainly looking forward to getting back there for another browse.